Canvassing: What can we do for you
Our teams of professionally trained Canvassers go out to public and private sites, engage with potential committed donors and look to inspire them with the stories of how they could help make the world a better place by partnering with a For Purpose organization.
This form of fundraising works because it is one person talking to another. And there is no better way of inspiring someone to become a committed donor than that. Once a commitment has been made, our Canvasser collects all the details, together with the first donation, there and then, using a customized digital platform on a tablet computer. This ensures a great donor experience as well as the highest levels of PCI Compliance. We then validate the committed donor’s details with a quick phone call, and pass those details to the For Purpose organization, to welcome and continue the relationship.
Every campaign is different. For each one, we provide a custom-built proposal including static and dynamic ROI modeling and breakeven month based on realistic cost and income projections. However, some aspects of our service will be true for all campaigns:
We will partner with you to identify the best ask levels, prepare the most engaging materials and propositions prior to campaign launch, and will provide regular feedback on how the campaign is going as often as you’d like.
There will be complete transparency in all of our training and field activities. Come and be part of the team…inspire the canvassers on your campaign. Come and see what we do and how we do it.
We know that the shorter the gap between sign up and first payment being taken, the higher the retention on the campaign.
All first payments are taken at point of sign up – thereby eliminating no-show rate, and ensuring that every committed giver has engaged with the financial as well as the emotional side of the choice to give.
We know that donor age correlates with donor quality. We also know that other agencies have resisted the opportunity to focus on recruiting older donors. All of our donors will be over 25, and all of our Canvasser bonus metrics are based on recruiting donors aged 30 or over.
All donors will be employed and asked to confirm this at the point of signup. (Any donor who is not employed will be asked to confirm a regular source of income or will be passed to you free of charge).
You can expect 100% telephone number capture and 90% valid email capture. We make a verification and welcome call the day after sign up and here are some thoughts and feelings expressed by real donors, on real calls.